Brand Campaign | Content Creation | NSW, Australia

Scope: 7-day campaign production, talent management, location scouting, cinematic photography + film

Tone: Natural, honest, timeless, landscape-driven

Location: Outback + Blue Mountains , NSW

In collaboration with Stetson, our team produced a multi-day content campaign capturing the spirit of the Australian landscape and the people who live and work within it. Over 7 days across 5 locations, we travelled from the wide-open plains of outback NSW to the dramatic escarpments of the Blue Mountains, creating a visual story that reflects Stetson’s rugged heritage and timeless style.

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Our team managed talent castings, travel logistics, and location scouting, working closely with the brand to ensure every shot felt authentic, real, and connected to the land. Filming and photography focused on honesty and atmosphere — sun-bleached fence lines, dusty stockyards, creek beds, cliff edges, golden hour silhouettes, and the quiet moments in between.

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The result is a cinematic collection of imagery and motion that feels lived-in and grounded — built not on staged sets, but on real soil, sweat, and light.