

Valera Vale Droughtmasters
Brand & Marketing | Stud Promotion | Central Queensland
Scope: Videography, photography, web & graphic design, advertising and campaign management
Tone: Professional, rural, authentic, brand-driven
Location: Central Queensland, AUS
Working with one of Queensland’s most respected Droughtmaster studs, Valera Vale, Double M Productions delivered a full creative rollout — blending authentic rural storytelling with high-end marketing and design.
​
The project focused on showcasing the stud’s sale bulls through cinematic video production, creating visual assets optimised for online selling and social promotion. Alongside the video work, the team designed and developed a custom website, built to reflect the heritage and professionalism of the Valera Vale brand while improving usability and buyer engagement.
​
From graphic design for social and advertising to targeted digital campaigns, every element was crafted to align with Valera Vale’s vision — promoting bloodlines, quality, and reputation through strong, authentic branding that stands out in the agricultural industry.